About Us
We perform every service that is research related, beginning with ideation, research planning and design through data collection, analytics and recommendations.
We provide consultative services without the consultative fees.
Our name “Fundamental” Research Group
reflects who we are
The dictionary defines “Fundamental” as follows:
- Of great significance
- We believe in the significance of human contact, with a live person answering the phone 24/7
- Of or relating to the foundation or base
- We know that research performed accurately and reported factually is the foundation or base for the decisions you need to make
- Forming or serving as an essential component of a system or structure; central
- Our company works as an essential component to your research team
Working With the Principals of the Company
Your contact from proposal through final analysis is always a principal of the company. Project Management supports this effort in multiple ways but the day-to-day contact remains a principal.
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Donna Tinari-Siegfried, President of Fundamental Research Group, Inc., is a Statistician and Behavioral Analyst working in the marketing research industry since the 1970’s. She has maintained a working relationship with Wharton School of Business since 1999 and is now an adjunct Associate Professor.
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John Siegfried, Vice President and General Manager, has worked in the industry since the inception of the company and brings with him more than 20 years of retail management experience.
Common Threads
We have found that, throughout the year, research findings often build from one project to the next for any one client. Clients who award us multiple projects throughout the year are offered a general summary presentation of findings that include additional insights from those projects at no charge, which we call a “Common Threads” presentation.
