Research & Marketing Specialists | Fundamental Research Group





Services

Onset Project Meetings

  • Kick-off meetings in person or over the phone for every project

National Data Collection Network

  • Long-term relationships with data collection facilities in order to partner with only the best and most appropriate for your project. 

  • Nuances between phone room locations can make or break your project and we know which are best suited for your study.

Online Research Methodologies

  • We combine the most appropriate recruiting methodology with the simplicity of online methodologies. 

  • While we promote the use of the panels as a viable option, it is not the only option for online research. 

Expert Moderating

  • Innovative techniques to build rapport with everyone from children to CEO’s.

  • “Laddering” methods updated and refined for use with all in-depth-interviewing and focus groups.

Secondary Research

  • Industry or segmentation secondary research conducted to create a richer, better informed research team on your project.

Reporting

  • Topline report 24 hours following completion of qualitative or quantitative data collection.

  • Final report and analysis using the “Tufte” method enabling the report to be used as a final presentation.

Survey Instruments

  • Each is unique and designed using industry and voice of the customer verbiage.

Innovative Methodologies

  • Customized methodologies according to project objectives and respondent profiles.

Transcriptions

  • We transcribe all IDI and focus group tapes internally and format them into a general excel spreadsheet for both vertical and horizontal verbatim analysis. 

Video Editing to CD Presentation

  • Video clips from focus groups can be added your final quantitative analysis instead of just providing support quotes. 



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